ANNA EDWARDS: COPYWRITING & SOCIAL MEDIA
ARTSTREET CAFE
Role: Director of Marketing
April 2017 - April 2018
It was a year of change for ArtStreet, as the cafe had not been altered in over 10 years. Recognizing this need for change, we completely re-branded and renovated the cafe. This resulted in brand new menus and menu items, a new logo, and changes in cafe appearance. All promotions were created with the customer in mind, and helped to re-energize the cafe as a notable place on campus.
ALL NEW EVERYTHING
New shirts, logos, menus, and food items: barely anything escaped the touch of the new branding at ArtStreet. While it was sad to see some of the old disappear, we worked with our graphic designer to incorporate the original spirit of the sandwich shop into everything new. Students walked into the new ArtStreet and were pleasantly surprised by its cool vibes (and delicious new acai bowls).
All graphic designs are by Emma Kaufman
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MENUS REIMAGINED
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Previously, the menus were written on a chalk board that was hard to read and did not accurately reflect what was being sold. In response, we created poster-like menus that listed all possible menu options and the right prices. We also added a "Create Your Own" menu to give customers more control over their orders.
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THE 21ST NIGHT OF SEPTEMBER
Sample Promotion: September Special
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ARTSTREET SOCIAL
